Yeah I was just more pointing out that the tech these days is so good, easy and cheap that most of the millennials are all over it. Once upon of time to access the level of tech would have cost huge amounts with professional company's where as now it's basic access with most people able to use it. One would think that if a company was considering throwing some coin towards sponsorship the first thing they would do is a google search the team to learn more. This would obviously lead them to our website. Like everything it's first impressions and then what if they are wanting more info? Information and communication should be a very high priority as it would lead to memberships, sponsorships and a well informed fan base not to mention reaching out to a sponsors customers and generating them new customers.
Definitely - not arguing with you at all mate - definite improvements required that need not cost the earth and could even be self sufficient relatively quickly.
The Dogs are a strong brand but like all businesses have to move with the times so they don't get lost in the noise.
The instant gratification generation will simply demand no less.
I was surprised to see some of their data not that long ago in terms of other brand associations that the membership base had - so they definitely collect the data - it's how they execute on it that appears to be lacking.
However, digital solutions aren't our only need - our product is still footy - and still only thrives when there's bums on seats. Yes, that's somewhat related to performance but if we can convert more supporters to members that would be a quick win as well.