the Bulldogs culture is not exactly easy to define... for example, we were called the 'family club' undoubtedly due to having three Mortimer brothers and three Hughes brothers playing at the one time... the Hughes' aunt was Bullfrog's wife... Bullfrog's son played for the club and later coached the FG team... one of Bullfrog's daughters married Chris Anderson who later displaced Gus Gould as coach... another of Bullfrog's daughters married Steve Folkes who also coached the FG team... the second generation of Hughes brothers all played FG for the club etc.
there were both positives and negatives to such an interconnectedness... a loyalty and shared values from players that later became coaches and administrators... but there is also an obvious risk of nepotism existing within the club with K. Moore, for example, getting the FG coaching job with no real vetting process, no other contenders being put forward etc... simply, a massive overhaul of the playing roster and a fresh start for Moore who benefited from Folkes taking the bullet and staying on for 2008 to get the spoon... but imagine the club looking at alternatives for 2009 (such as Wayne Bennett)
another issue we had as the 'family club' was a divide between the inner clique of Moores, Hughes' etc. and the others that the club needed but never fully accepted... this was something that Peter Tunks spoke about during the Warren Ryan era... for example, some got invited to the Asian restaurant at Bulldogs League for meals with Bullfrog and family and others were not and that then meant that some got looked after and others, when there value was lesser or gone, were unceremoniously dumped (eg. Gus Gould at the end of the '89 season)
and since the sacking of the Hughes' and K. Moore, that old moniker of 'family club' does not really apply... it is simply referenced sarcastically by the likes of Paul Kent when a player is not re-signed or coach sacked
we are also known for having a tough culture preparation-wise and the manner in which the team plays and is an obvious reference back to the Warren Ryan's 'Dogs of War'... but we were also the "Entertainers" under Glossop and won... we won with Gould in the post-Ryan era but with that finals specialist experience... Chris Anderson overhauled the team and centred it around Terry Lamb and we won in '95, made the '94 GF and also won a couple minor premierships... we again became a champion team in the early noughties with the Bling Boys that played tough but also craved the spotlight in a way that the 80's boys never did... so our coaching and playing philosophies have also changed quite a bit
we have changed names and logos and home grounds... we have been league loyalists and Super League rebels... we have courted controversy with the league having to change the rules to counter our Wozzaball, our supposed wearing of fibreglass shoulder pads in the 80's, fan misbehaviour, salary cap scandal, Coffs Harbour etc.
i guess the 'Dogs culture in modern times comes down to one thing... winning... we are (potentially were) a winning club... always looking to contend, to play finals, to win... for example, in a 20 year period between 1979 and 1998, we made 9 GFs for 5 premierships and few if any of our players ever got many individual plaudits... for example, we were one of the two clubs to dominate the 80's and yet none of our players ever feature in a Team of the 80's compilation... i guess our teams and players were more strands to a powerful rope instead of rival teams and players being links in a chain
so what changed? the two biggest issues i point to when it comes to the changes to the 'Dogs fortunes were the mismanagement of the 2004 team which was brimming with talent but which won the spoon only 4 years later and Des' focus only on the present... there was no thought to proper salary cap management and the problems that it would cause, no proper work on development or the junior grades, poor retention, poor player management etc... the greatest indictment of Hasler as 'Dogs coach was that his best year was his first year with us... but the longer he got to spend with the club, the worse our play got... and the result? 4+ years of not playing finals football which for 'Dogs fans that remembered the 80's and 90's was unimaginable
a lot of work needed to get us back to where we were... where we belong
i do though resent the club being compared with the Tigers