35 Mill is peanuts immortal.. you gotta keep into account not all of that is cash, and there is probably a shit load of money that has to get redirected back into the business to keep the club in tip top shape.
You need powerful rich friends, who are willing to put money in without getting anything back apart from premierships. Uncle Nick is the case in point. Tinkler is another, Russell is another...
Do you know anyone whose rich and powerful who wants to support the dogs with under the table moneys?