The evolution of mankind has always confirmed that women much prefer money / resources over looks of a man. Even primitive society where man had to go out and hunt for their meat, it was those who catch more meat that made for better providers..far more sought after by women.. a by product of this is the man had to be stronger, more muscle and bigger to actually catch the meat so looks was also associated with being a good provider. But if they could not provide, it would basically mean off with their heads, no women would want them, can't provide likely because they are also not physically capable. Fast forward to today's society, women on average will not earn as much money over the course of their lives due to their natural role of giving birth, disruptions to their earning potential. So they are at a disadvantage in earning capacity and look for money in a man for a better standard of living. In today's society a man doesn't need to be a great beast to be rich. It's not the blunt force trauma of old that brings home the bacon. If all men would earn the same money then it would fall back on looks, but men do not earn the same. I think women are wired to love money, looks being number 10 on their list , money occupies position 1-9.. The problem for women is that men are wired for looks over resources, they want an attractive healthy mate to ultimately bear attractive children, women in the 20-30 age bracket are best child bearers. They care less for resources. It doesn't sound nice but men are hard wired that way. So that leaves women forced to adjust their preferences based on what they have to offer in the looks department. A supply and demand scenario but both man and women with different criteria. Richer men get the pick of the litter and good looking men getting the next round of picks. Same for men, less money in your pocket (or being worse looking) means compromising your standards in the looks department when seeking out women. Not all women are above average in looks and unable to land the rich guys (relatively rare) and even get the door slammed in their face by good looking guys who form the next preference.. the rich guys are after the best female lookers as they know they can get em, leaving the good looking guys jostling at the trough for the hotties left.. the ugly poor guys take whatever they can get. So the below average women start adjusting their expectations from what they really want to more what they can realistically hook in, a poor fat guy? Notice in all above personality don't get a mention... Haha because noone cares about that haha Where are renters in this circle of life food chain scenario, with little or no cash and big melon heads?