Three million reasons enough was enough when it came to troubled star Todd Carney
Paul Kent
The Daily Telegraph
July 01, 2014 12:00AM
TODAY’S sermon comes from the finance department, a public service announcement to all those believing Todd Carney was hard done by.
Chances are, I’ve heard it already ...
He only harmed himself.
Can’t a guy have a night out without it ending up in the papers?
No-one else was involved.
Who else’s business is it?
Surely an incident this small can’t cost him his career?
It’s an argument old enough to buy wrinkle cream, and goes around every time a players is sacked for poor behaviour. And while the momentum is slowly shifting it keeps being repeated, a fading voice in the wind of reason.
So that’s why today we are in the finance department. Maybe people will understand better if we put it in terms different to what you or I find socially acceptable.
Every Friday night Channel Nine gets around just under 1 million. They are what I like to call “rusted on” viewers. They love rugby league. They are going to tune in whether it is Manly and the Roosters in the grand final replay or Canberra and North Queensland in the Forgotten Cup.
But three times a year a little magic dust gets sprinkled over rugby league and State of Origin rolls in and, as shown in games one and two this season, more than four million people around the country watch the game.
What that tells the finance department is that there is potentially 3 million people prepared to watch rugby league - just not prepared to watch it all the time.
And being the dreamers they are, as finance people are nothing if not dreamers, they try to imagine what the game would be like if that potential 3 million tuned in every week. And started taking their children to the games. And started buying merchandise from their new club. And became members. At this point, the finance department usually need a good lie down, as they are rolling in cash.
The game’s focus should be attracting those people every week.
Now, how can they if simple standards of decency are not met?
Forget the “mums” argument, what right-minded person of any sort would encourage their child to get involved in a code that simply turns away when basic standards of behaviour are not met? That’s not what attracted you or me and all of us other rusted on fans. We fell in love with the bravery, the athleticism, the combat ... and learned to tolerate that unsavoury because by then the love affair was on. It was too late.
But those 3 million people are still deciding.
Some of those defending Carney might not have realised the Sharks have no major sponsor. How do they approach their next major sponsor, trying to get them to invest in rugby league ?
Potential sponsor: “Rugby league? That’s the game where that fellow peed in his own mouth, that right?”
Poor old Steve Noyce: “Oh yes, he’s one of our best players.”
Potential sponsor, rising for the door: “Well it was a pleasure doing business with you.”
How could a sponsor possibly believe his brand is being promoted positively by associating himself with that?
Over the years, millions of dollars have been lost to rugby league after sponsors walked away from unsavoury incidents at clubs.
Millions.
Now pretend that money is still in the game, as you hear clubs arguing for salary cap concessions, and long service allowances, and marquee player payments. Players can’t pretend it’s a business at those times, but not when sponsors walk away.
Another reality, hidden away, is that when sponsors walk away, the loss in revenue usually means someone in the front office gets the tap.
Sorry, we just can’t afford you anymore. Does anyone pass the cap around for those people?
Indeed, it’s why the Sharks don’t have a major sponsor now.
Carney’s career is a tremendous disappointment, and it is all self-inflicted.
The job now is to ensure his life does not go the same way.
He needs help. He needs alcoholic counselling.
On Monday his manager David Riolo went to pains to say the photo was staged, that it was made to look like he was doing it, without ever really doing it.
Really? That’s the best we can do?
Riolo would be better served getting Carney professional help for his alcohol problem.
Players might not believe this, but not every episode of player misbehaviour ends up in the media. Stories and incidents involving Carney have been coming out of Cronulla all season, and all have been let pass as they served no public interest until this photo ended up on social media, where it could not be ignored.
Once that happened, Carney did not harm only himself. He harmed the game.