That's exactly the problem... we are meant to be a *tolerant* society. It was never expected that we have to "accept" off-beat communities. But over the years, if anyone has been paying attention, the demand has been that we must be accepting. In fact, it's not good enough to tolerate.
We *must* sign-off on these off-beat communities, by representing their "pride"/which is my (not me personally) "sin"/degeneracy/etc...
It's quite enough. It's deliberate, and the people who diminish the pushback, "why don't you just play along, it's just wearing a jersey (um, no, it's a sign-off on acceptance).." are indoctrinated idiots.