An interesting perspective, first to admit that advertising, marketing and promotions are not my thing, I am simply interested in the results, not how they are achieved. I can give an example of one of our major advertisers who is a lifelong StGeorge supporter, member of their club, but he chooses to advertise with us for a number of reasons. The location on our jumper is one, as was the availability of players and coaches for his corporate activities, his offices are much closer to Belmore than Illawarra, he likes the corporate facilities at Stadium Australia and he uses the Leagues Club often for his company functions He operates in business to business so he doesn’t really care that much about the “retail” consumer that watches games and sees his logo. Most of what I posted is exactly why he advertises with us and not StGeorge.
I know another sponsor whose offices are interstate, but a lot of his customers are in Sydney, he has no interest whatsoever in rugby league, let alone any attachment to us. He originally came to us via one of his customers who took him to someone else's corporate box and he realised the potential for his Sydney marketing. His growth in Sydney he attributes a decent proportion to his involvement with us, correctly or not.
Our corporate advertisers are a disparate bunch, for sure some are lifeling Bulldogs supports, many 2nd or 3rd generation. But a lot are not and are with us for their own varied reasons.
Always a Bulldog