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Ghost of Dime
Future1stGrader
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League is a sport for the white man, stop trying to bring us down ffsI haven't heard the song before but I don't rate it after one listen.
Something like this with different lyrics would be the gobtw, why is it always a rock song used for these campaigns and always rock on the footy show? Get with the times!
[video=youtube;RefNzH9AKeI]http://www.youtube.com/watch?v=RefNzH9AKeI[/video]
how is this bon jovi song going to attract non RL people?
BM-dog
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Would've preferred Living On A Prayer but that would be unbelievably expensive to license for a major ad campaign. Maybe in the tens of millions. I'll wait til they release the ad before I pass judgement on how the song works for RL.
Why would the NRL or any other sporting organisation advertise? Why do companies advertise? Obviously to attract new customers! So obviously it works!
Now having Bon Jovi lifts the profile of the Ad blitz... Why do companies get celebrities? It's a proven winner! Bon Jovi has a massive following who would try or at the very least look into the product that his/his band has endorsed!!! Imagine Bon Jovi performs at the GF, it'll be MASSIVE!
sirpartyman
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Rubbish
B-Train
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Just by advertising doesn't mean you get new customers.
Also, so fans of Bon Jovi worldwide are going to look into watching Rugby League just because his song is used in our ad? Or Aussie Bon Jovi fans who don't like or know league will all of a sudden show more of an interest?
If that logic worked than why did the Arena football team that Bon Jovi OWNED and had songs playing at all of the time, get no one attending games and go broke just years later? I mean, that is, going by your logic that so many Bon Jovi fans automtically translate into interest into the product their endorsing.
Also, Tom Jones was a big star but the ad failed miserably because the song was pathetic and the ad was rubbish. And going by NRL precedent, this ad will be rubbish with this woeful song. So it doesn't matter how big the star is, if the ad is crap and trhe song is poor, it will just be money terribly spent, the league will be a laughing stock yet again when it comes to marketing and we won't have gotten any more exposure other than how bad, yet again, the advertising campaign is.
The problem is Rugby League fans rubbish it before they see it (Like you)... So many people on this forum and especially League unlimited bagged the "That's my team" ad, let's be honest it was a hit! This song is catchy and symbolises that this is our town (NSW & QLD).
Tom Jones best days were long gone by the time the NRL got him... Bon Jovi's world tour was the biggest earner last year for any band/musician, it was MASSIVE!! You cannot compare the two...
Bit of perspective... Triple M clip of the song with some RL highlights!
http://www.triplem.com.au/sydney/mu...-new-aussie-nrl-theme-song/20110210-bd97.html
C
chipandchase
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agree with all you said
B.A.Baracus
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Rugby League shouldn't need a corny anthem to make the sport look interesting. The quality of the teams is enough of a draw card. It is after all the best Rugby League comp in the world.
The money used to pay for the rights for this song, could be better utilised by the NRL, eg put into the game at grass roots level or reducing ticket prices for matches. We need to start filling stadiums. Bon Jovi isn't going to make this happen.
The money used to pay for the rights for this song, could be better utilised by the NRL, eg put into the game at grass roots level or reducing ticket prices for matches. We need to start filling stadiums. Bon Jovi isn't going to make this happen.
sgodllubsti
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i think its a case of wait and see, it mite be a hit, could be a dud. it just depends on what the fans like, everyone has an opinion, and not everyone is the same
B-Train
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Mate I've heard the song. It's terrible IMO and in many other people's opinions. I don't need to see the edited version to know it's going to be good or bad because the song is rubbish and will not grab my attention. As a matter of fact, I'll turn off because of the sing even if they showed Alyssa Milano naked for 90 seconds. The That's My Team campaign was OK, but went on for way too many years. At least that song was tolerable and the league created their own version.
As for Bon Jovi being stars, sure they tour successfully and are a huge band, but when was the last hit they released? Because this sure isn't one of them and there's a reason for that.... Because no one likes the song.
B-Train
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Well said. Honestly, just some great editing and some strong classical music with huge hits, amazing skill and players celebrating etc would send chills down my spine. Let the product do the talking instead of trying to turn everything into some gimmick by securing the rights to fading rock stars D-sides to try and show how big a brand our game is and how we can secure huge names to give us one of their worst songs for hundreds of thousands of dollars. Some coup.
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