Maybe they need to have a Promote Your Cause week. If you want to promote LGBTQI, wear rainbow socks. If you want to promote your religion, wear religious socks. If you want to promote women in league, wear pink (or whatever) socks. If you want to promote pineapple on pizza, wear pineapple socks.
Pick a cause (or two and wear odd socks), promote it for a week, everyone can get angry at each other for a week, then after that, its back to regular football socks and alls sweet...we can get back to hating Manly and the refs