You can't standardize personal preference. While some people may prioritize money in picking a mate, others will have different ideals. I dated a girl who ticked many of my boxes but hates animals. For me that was a huge negative.
So categorising the general population by one particular preference in their ideas is about as stupid as judging a person by what TV they own. If it comes down to two virtually identical men with identical personalities and a similar level of physical attraction, the wealthy guy may become more appealing, but as someone else mentioned, for a woman to be in a situation where she can choose between two really attractive men with wonderful personalities she is likely to be an absolute stunner. At the end of the day I think men are more shallow with regards to picking a mate. I.e. they might both be lovely ladies with great attributes but one who doesn't have a hot body and pretty face will find it harder to attract attention in the first place. I'm not saying that only men have a preference for looks, but I have no friends that chase women because they see them splashing money around as opposed to ogling their looks.
