Actually. It's 20% of shirt sales and many are predicting closer to 100m a season. The thing is. As soon as Nike jumps behind LFC by attaching a big name to the club and using them to push LFC sales then things will explode.
Apparantly shirt sales for PSG increased nearly 400% when Nike got Michael Jordon involved in the marketing. There's the reach into China, around the world. It's a very good deal ... when we're performing well that is ... but Liverpool does have the biggest support around the world ...