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Yep. That's the problem here. She didn't put a clause in there which is why this is now going to the courts. Stupid move by her.As far as I know, Raelene Castle never inserted any social media clauses into his contract after the first incident last year. She was stupid enough to leave it up to Israel as to what he would do in the future without any contractual clauses.
That's not what I'm talking about though. It's a common in any contract that you can't do anything that would bring a bad name to the company brand. Where it becomes more complex is how representation of the brand works. If you're outside work but wearing your company logo then you're acting as a representative of the company. So if you do something bad it's the same as doing it at work.
The grey area is when you're an obvious representative due to fame. Everyone in the world knows you work for a company so any action you do reflects on the company and invokes the brand damage clause. You see this when board members or CEOs do something stupid in public and end up getting fired.
This brand damage effect is even stronger when it comes to sports stars because people all know them. All that said, Folau had the extra added effect that on his Instagram profile he listed himself as a Rugby player for NSW and Australia, and had photos of himself wearing an Australian jersey and photos of him at training.
It's a little known fact but if you list your company name on social media then you can be fired for posting inflammatory things on social media. Happens quite often. It's one of many reasons why I don't list my work place on social media except for Linkedin which I use purely for work.