It really depends on the target market, for example Laundy has lot of their business in our geographical reach, so very logical for them to advertise via us. In comparison they don't have a National presence so interstate teams would not be logical. Jaycar is National brand so they advertised via us purely for the national recognition and promptly dropped it when we weren't getting FTA TV coverage. Kia, another National brand, moved to the Donkeys for the same reason, more FTA coverage.
Advertising, especially sporting sponsorship, is thoroughly researched and the result is a targeted campaign. No guess work allowed as they are playing with $millions.
Go Dogs