All this identity stuff is just a load of BS. I mean what is the Bulldogs identity exactly. We have had multiple successful periods that were built on totally different themes. The entertainers in the early 80's , the Dogs of war mid 80's. So which one is our identity( neither really) so how can they say we have lost our identity . Does anyone go around stating what Melbourne or the Panthers identity is?? No they just marvel at what a good footy team they are.
Yes the Bulldogs are no longer a strong team on the park , but these articles frankly are just click bait trash with no substance.