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- Sep 2, 2012
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Here is one to trigger snowflakes....
Whites, it's their fault he sucks arse and it's their fault no NFL team want him. Actually everything wrong is the whites fault.But those people burning it arent going to replace those shoes with Nike shoes next time. Shoes dont last longer than 2 years anyhow.
Back in the real world, Nike has just lost 4 billion dollars in shares. Dumb move by Nike. Watch Lacoste or Underarmour or someone come in with a 'family, loyalty, tradition and remembering your roots' type campaign. Will pick up most of the lost Nike supporters. Time to buy shares in those targeting conservatists.
Whats CK even protesting specifically?
she should write a letter to all the people who proudly display the enemy flagChris Kyle (American Sniper) Widow Taya Kyle Writes a letter directly to Nike CEO (full letter)
Taya Kyle’s full Letter to Nike CEO below
Nike, I love your gear, but you exhaust my spirit on this one. Your new ad with Colin Kapernick, I get the message, but that sacrificing everything thing…. It just doesn’t play out here. Sacrificing what exactly? A career? I’ve done that both times I chose to stay home and be with my kids instead of continuing my business climb… and it wasn’t sacrificing everything. It was sacrificing one career and some money and it was because of what I believe in and more importantly, who I believe in.
At best, that is all Colin sacrificed… some money and it’s debatable if he really lost his career over it. Maybe he sacrificed the respect of some people while he gained the respect of others. Or maybe he used one career to springboard himself into a different career when the first was waning. I don’t know. What I do know is, he gained popularity and magazine covers he likely wouldn’t have gotten without getting on his knees or as you say, “believing in something.” I’m also thinking the irony is that while I am not privy to the numbers, it’s likely he gained a lucrative Nike contract. So yeah… that whole “sacrificing everything” is insulting to those who really have sacrificed everything.
You want to talk about someone in the NFL sacrificing everything? Pat Tillman. NFL STARTING, not benched, player who left to join the Army and died for it. THAT is sacrificing everything for something you believe in.
How about other warriors? Warriors who will not be on magazine covers, who will not get lucrative contracts and millions of followers from their actions and who have truly sacrificed everything. They did it because they believed in something. Take it from me, when I say they sacrificed everything, they also sacrificed the lives of their loved ones who will never be the same. THAT is sacrificing everything for something they believe in.
Did you get us talking? Yeah, you did. But, your brand recognition was strong enough. Did you teach the next generation of consumers about true grit? Not that I can see.
Taking a stand, or rather a knee, against the flag which has covered the caskets of so many who actually did sacrifice everything for something they believe in, that we all believe in? Well, the irony of your ad..it almost leaves me speechless. Were you trying to be insulting?
Maybe you are banking on the fact we won’t take the time to see your lack of judgement in using words that just don’t fit. Maybe you are also banking on us not seeing Nike as kneeling before the flag. Or maybe you want us to see you exactly that way. I don’t know. All I know is, I was actually in the market for some new kicks and at least for now, I’ve never been more grateful for Under Armour.
~ Taya Kyle
Looks like he had a rough life and knows the struggles of the inner city kidsSo what did Colin caperneck actually “sacrificed everything” as stated in the ad though?
He was glorified and labelled an amazingly brave person for kneeling knowing full well he waaant going to be thrown in jail or lose his job lol. Does a sacrifice even mean sacrifice anymore?
http://time.com/5390884/nike-sales-go-up-kaepernick-ad/This will backfire on Nike.
Making a campaign that not only pisses people off, but actively reducing your market ceiling by 30 percent who have pretty much sworn never to buy Nike again, is NOT a good business strategy. Not annoyed them, avowed them to never buy your product again.
UnderArmour will be loving this.