The point that Aunty makes is a good one: if nobody else wants to cash in on the female sponsor dollar, why not us? It'd have to be for the right (massive) price, but if the right terms were worked out and it was going to mean huge dollars which we can then invest in helping the team, are we that insecure with our masculinity as a club that we wouldn't rock a "dove" sponsorship?
Also, just because it's a woman's product, doesn't mean it has to be pink & frilly & soft... Some ladies know how to hand out more punishment than most men. Ever watched women's UFC? It's not delicate.
Just food for thought.
(Note: that's all based on the premise that there *are* almost 50% of viewers being female. Will take Aunty's word for it)