Bulldogs bitten by bottom line with blockbuster scheduling

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Moedogg

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Canterbury chief executive Todd Greenberg said the NRL's decision not to kick off this season with the Roosters-Bulldogs derby - Sonny Bill Williams versus his old team - had cost the club as many as 40,000 ticket sales and a financial windfall.
The two sides play at ANZ Stadium on Friday night but the crowd for a game which, under normal circumstances would be branded a blockbuster, was expected to be down from 60,000 to just over 20,000 because of the absence of both teams' State of Origin players.
The notion of opening the year with the Roosters' prized recruit, Williams, taking on the club he abandoned in 2008 to play rugby union and then box was a marketer's dream. However, the NRL didn't take the bait Greenberg offered them during the off-season and he admitted the club was about to count the cost of an opportunity lost.




''If we had've had it in round one we were confident of attracting a crowd of about 60,000, and that's worth hundreds of thousands of dollars to a club like ours,'' Greenberg said. ''We'll have a crowd in the 20s [thousands] but I don't think it'll be in the 30s.


''When David Gallop was still in the chair [as the NRL's chief executive], I wrote a pitch asking if we could play the opening game of the season this year. You want these match-ups to always have your best players in them.''
The Bulldogs' request was denied and ancient rivals, the Roosters and South Sydney, played in the season opener. Now, Canterbury is promoting a game that lacks five players who have been stood down because of Origin duty - their five-eighth Josh Reynolds and centre Josh Morris - while the Roosters lack the strike power of halves Mitchell Pearce and James Maloney, and centre Michael Jennings.
Greenberg, who will join the NRL's senior management in August, said while the decision to schedule the derby during the Origin series would have a negative commercial impact on the gate takings he conceded it was an unavoidable situation.
''It's the nature of what happens around State of Origin,'' he said. ''To be fair, with this one you wouldn't have foreseen that Josh Reynolds would be picked for NSW, while the Roosters wouldn't have known at the time that Jennings would even be playing for them or Maloney would be in the [NSW] side.
''The short answer to the question is you want your best players playing … we won't be able to commercialise this game as much as we potentially could have.''
Adding to Canterbury's woes is they face the same dilemma again when they host Melbourne in round 18. The Storm will be without their Origin stars, including Cameron Smith, Billy Slater and Cooper Cronk.




Read more: http://www.smh.com.au/rugby-league/...-scheduling-20130620-2oluz.html#ixzz2WlJZQaFb

Well done NRL...
 

Guardog

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And now Softy Bill Williams won't play.... soft.
 

ouwet

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SBW was never going to play... Coward.
 

Rodzilla

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greenberg is a dangerous man when he talks about draw manipulation

after rigging the draw to ensure commercialisation and profit, why not then move into rigging the referee calls to get a great finals match everyone wants to see etc

it has to be a random sporting draw ffs, and this includes existing traditional opening matches and special date matches
 

Dex

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greenberg is a dangerous man when he talks about draw manipulation

after rigging the draw to ensure commercialisation and profit, why not then move into rigging the referee calls to get a great finals match everyone wants to see etc

it has to be a random sporting draw ffs, and this includes existing traditional opening matches and special date matches
While i agree with you, Todd has some valid points as well. We should be playing non rivals e.g. Titans, Penrith,, broncos. Games which we hardly get crowds for.
 

silva

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I reckon we will play them in the finals in front of a sold out anz
 

Flanagun

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greenberg is a dangerous man when he talks about draw manipulation

after rigging the draw to ensure commercialisation and profit, why not then move into rigging the referee calls to get a great finals match everyone wants to see etc

it has to be a random sporting draw ffs, and this includes existing traditional opening matches and special date matches
How is scheduling a match that will take place at some point anyway for the opening round anything like fixing the outcome of a game?

In my opinion, the NRL missed the boat....Regardless of whose home game it was, an opening dogs roostrers fixture would have caused even more buzz over the opening round and would have been a great marketinbg tool for the NRL to promote the opening round.

Why do we have to watch the roosters and bunnies open the season every frigging year.....even when one of the twoi teams is rubbish this is what we get....traditional fixtures and especially these special date games are marketing tools....if a better opportunity to market the game comes along the league would take it. Please don't tell me the Roosters and Bunnies not playing in round one would destroy the sanctity of the game.

PS nothing personal mate....I like you...your posts are often amusing....I just frequently disagree with you and like a good counter argument/ debate.

I think the only logical reason to not schedule the game for round one is to not take emphasis away from other games....ie to showcase the round rather than one specific game. I can see the logic in that....not wanting SBW/ Bulldogs history dominating media in the lead up to the opening round.....

Greenberg is a businessman....while he is affiliated with the dogs, he will argue for the best outcomes for the club I guess....that time is coming to an end.

I see arguments for both why they should have and why they shouldn't have opened with the game....but I don't think the game should be so caught up in ``traditional fixtures"without flexibility....sometimes better commercial opportunities will arise....and I just do not think the Roosters and Bunnies meeting in round 3....or round 5 woiuld in any way erode the fabric of the game.
 

Rodzilla

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because in both cases you are manipulating the random aspects of the sport to achieve money and maybe a competitive advantage

how would you feel if you were the roosters and the nrl bent over backwards to the request and then you have to start your season off in a very hostile environment all for the bulldogs financial benefit

and its a slippery slope, then we can manipulate the draw so lets say brisbane has an easy run through origin or a very hard run so that they can win easy games they need to make the finals at full strength or something like they have their away canberra game early in the season instead of in late winter
 

Rodzilla

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btw i agree with you for the roosters bunnies as i talked about in my original post
 

Stoofy

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because in both cases you are manipulating the random aspects of the sport to achieve money and maybe a competitive advantage

how would you feel if you were the roosters and the nrl bent over backwards to the request and then you have to start your season off in a very hostile environment all for the bulldogs financial benefit

and its a slippery slope, then we can manipulate the draw so lets say brisbane has an easy run through origin or a very hard run so that they can win easy games they need to make the finals at full strength or something like they have their away canberra game early in the season instead of in late winter
Agree 100%

The draw needs to be random with no special privileges for any teams!
 

Captain Kickass

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So, let me see ...

- 40,000 seats
- At say $25 each.
- That's $1,000,000.

But if we sell ...

- 6,666 more jerseys
- At $150 each.
- Across the other 11 home games.

... that's 606 extra jersey sales we need every week to break even after the NRL mercilessly tried to dilute our corporate enterprise.

Lets go march on City Hall.
Rattle a few cages !!!

(*shakes fist at sky*)
 

Qld-Dog

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Remember that the Chooks cancelled the trial match at Belmore earlier in the year because (they did not admit it) the Chooks saw it as a no boner as far as their bank balance goes plus they were very concerned about the security for $BW.
They made sure that the first game they played the Dogs with $BW was at their home ground for obvious reasons $$$$$$$$$$$. we got $FA out of it and out manoeuvred marketing wise!!! I understand the decision about cancelling the trial game BUT!! why not have the first NRL match at the Stadium that seats about 85,000 people where I believe this game would have attracted a possible 50 - 60,000 however you can bet your last $ again the Chooks would have used the safety card and the possible aggressive Bulldogs supporters excuse.
 

Stoofy

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What was the crowd figure back in round 6?
 

TJW

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you can't mess with tradition, souths roosters start the season against each other, greenburg could have argued dogs roosters on anzac day would have got a big crowd too. but never going to happen.

what todd should be asking for is stand alone rep weekends so these clashes will be at full strength and can market it how he wants too
 

Dex

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you can't mess with tradition, souths roosters start the season against each other, greenburg could have argued dogs roosters on anzac day would have got a big crowd too. but never going to happen.

what todd should be asking for is stand alone rep weekends so these clashes will be at full strength and can market it how he wants too
Traditions? Thats all going down the drain mate...
 
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