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Clothing brand Bstroy sparks outrage with school shooting sweatshirts
'How dare you attempt to profit off unspeakable tragedy'
Clothing brand Bstroy is facing backlash after it unveiled hoodies emblazoned with the names of school shooting locations as part of its Spring 2020 collection.
The sweatshirts, which feature school names including Sandy Hook, where 27 people were killed, Virginia Tech, where 32 people were killed, and Marjory Stoneman Douglas, where 17 people were killed, were debuted during a show at New York Fashion Week.
In addition to the names of the school shootings, the Atlanta-based designers also added bullet holes and a tattered design to the sweatshirts.
On Instagram, where the streetwear brand shared photos of the apparel, the response has been one of disgust and disapproval.
“You should be ashamed of yourselves,” one person commented.
On a photo of a sweatshirt that reads “Stoneman Douglas,” another person said: “17 people died, this is just stupid.”
Among those criticising the hoodies were survivors and family members of those lost in the school shootings, who expressed their horror over the design.
An Instagram account for the Vicki Soto Memorial Fund, named for a teacher who died in the Sandy Hook shooting, wrote: “As a Sandy Hook family, what you are doing here is absolutely disgusting, hurtful, wrong and disrespectful.
“You’ll never know what our family went through after Vicki died protecting her students. Our pain is not to be used for your fashion.”
Marjory Stoneman Douglas survivors also spoke out, including senior Karissa Saenz, who wrote: “My dead classmates dying should not be a f***ing fashion statement” and Kyle Kashuv, who called the sweatshirts “disgusting”.
But, according to Bstroy designer and co-founder Brick Owens, the hoodies, which are part of the brand’s “Samsara” collection, are meant to display “irony”.
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Hoodies with shooting locations on them and fake bullet holes.
I mean what the actual fuck.
In case anyone doesn't know about sandy hook (which is printed on one of the hoodies), 26 people were shot and killed, of those 26 people, 20 were children aged between 6 and 7. And this "designer" label actually has sandy hook with bullet holes on their hoodies
'How dare you attempt to profit off unspeakable tragedy'
Clothing brand Bstroy is facing backlash after it unveiled hoodies emblazoned with the names of school shooting locations as part of its Spring 2020 collection.
The sweatshirts, which feature school names including Sandy Hook, where 27 people were killed, Virginia Tech, where 32 people were killed, and Marjory Stoneman Douglas, where 17 people were killed, were debuted during a show at New York Fashion Week.
In addition to the names of the school shootings, the Atlanta-based designers also added bullet holes and a tattered design to the sweatshirts.
On Instagram, where the streetwear brand shared photos of the apparel, the response has been one of disgust and disapproval.
“You should be ashamed of yourselves,” one person commented.
On a photo of a sweatshirt that reads “Stoneman Douglas,” another person said: “17 people died, this is just stupid.”
Among those criticising the hoodies were survivors and family members of those lost in the school shootings, who expressed their horror over the design.
An Instagram account for the Vicki Soto Memorial Fund, named for a teacher who died in the Sandy Hook shooting, wrote: “As a Sandy Hook family, what you are doing here is absolutely disgusting, hurtful, wrong and disrespectful.
“You’ll never know what our family went through after Vicki died protecting her students. Our pain is not to be used for your fashion.”
Marjory Stoneman Douglas survivors also spoke out, including senior Karissa Saenz, who wrote: “My dead classmates dying should not be a f***ing fashion statement” and Kyle Kashuv, who called the sweatshirts “disgusting”.
But, according to Bstroy designer and co-founder Brick Owens, the hoodies, which are part of the brand’s “Samsara” collection, are meant to display “irony”.
‐-------------
Hoodies with shooting locations on them and fake bullet holes.
I mean what the actual fuck.
In case anyone doesn't know about sandy hook (which is printed on one of the hoodies), 26 people were shot and killed, of those 26 people, 20 were children aged between 6 and 7. And this "designer" label actually has sandy hook with bullet holes on their hoodies
