The NRL is rotten from the top down. Peter V'Landys and co have taken the game into a different direction and sought after a different audience. I can barely sit through an NRL game these days. I want to see big collisions, not a game of touch footy. If i want to see a high scoring game, I will watch AFL, if I want a softer version of Rugby, I can watch touch footy, but when I want to see what used to be the best combination of big hits, and skill, I cannot expect to see that in a game of NRL anymore.
The stupidest argument was to curb expansion because states like WA and SA have no interest in footy. It makes no sense. Anyone who has been involved in a large corporation understands that you need to take a short term hit to build a consumer base in a new market. Put a team in Perth, front up the cost** for a couple of years, and let the people from the state slowly bed their way into footy and an attachment to the club.
Talent is on the decline because the NRL is the only sporting code in the world that has 90% of its player come from two states. What is crazy is how Victoria is our second most populous state and has produced about 5 players in 120 years. That is not a Melbourne issue, that is an NRL infrastructure issue. There is basically no pathways in Victoria, WA, SA, Tasmania, and NT.
The NRL is also horrible at marketing its own game. Its got a horrible media setup, and no one likes the personalities on their shows. You don't even need to spend more on media, just find good personalities.
**Most people would be surprised at how much money is wasted by the NRL, and yet the narrative is they cant make changes because theyre broke. The money is there, use it properly.