Some players will respond to a verbaling and others won't. I reckon it's up to the captain to sort that out and dish it out if it's needed or gonna rev someone up the right way. Generally I think it's a bad vibe to see players openly bagging team mates on the field. Players were probably tougher on each other in the 80's and before, but even back then I don't remember many times when players bagged or openly got pissed at team mates during a game. There's no point dwelling on mistakes in the heat of battle.
Even though it seemed to work for Sticky in a sense (although not during a game), he's not going to manage his boys that way on an ongoing basis. It was a shock tactic that, fortunately for him, didn't backfire.