They are a one City Team (POP. of 2.5 Million not including the sunshine coast) at the moment, they have the best Rugby League stadium in the world to watch a game and second to none Access to and from the Stadium.
Even if the Stadium is half full the atmosphere is electric.
It takes me 15 minutes to drive and park, or I can get a train to the door or the same with a bus, I am fortunate to have a parking space under the Stadium, walk 25M to an elevator and walk another 25 M to my seats 12 rows back on the Halfway line.
Even without the parking space and I drove to the stadium it is only a 300M walk to the stadium, people do not paying a little more for something if it is good.