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WELCOME to the new-look Belmore. Canterbury players were greeted with a totally revamped training base when they returned to pre-season training this week.
Gone are the generic motivational quotes which once crowded the walls. Instead they have been replaced with images of some of the Bulldogs best players. From Sonny Bill Williams to Steve Mortimer. Premiership winning coaches like Phil Gould and Steve Folkes also feature.
It is all about Canterbury putting the Bulldogs back into the club’s culture.
“We wanted to develop branding that was going to connect with the players and the success we’ve had,” said Fayssal Sari — the club’s general manager of marketing and community. “What we did was we spoke to a lot of past and current players and our administrative staff about what was important to them regarding the history and the success we’ve had. What we started to do was design concepts to remind players of our rich history and the success we’ve had.”
New coach Dean Pay’s “it’s time for the madness” line, which he said when he was unveiled as coach, is also part of the gym.
Every player who has featured in first grade is also listed on the walls.
“We introduced a new element of club first, team second and individual third which is one of the strong messages that was weaved into the discussion we had with the former and current players,” Sari said.
“Inside the gym where the players are we have historically photos and the wall of fame. Graffiti artwork that is a bit more urban as Canterbury-Bankstown is situated in the most diverse community in Australia.
“At the northern end where the train tracks are there is a five metre high almost 30 metre long mesh wall of each year we’ve won the grand final.”
http://www.dailytelegraph.com.au/sp...r/news-story/73d5186165e84a3d846e9529b3ddfd91
Gone are the generic motivational quotes which once crowded the walls. Instead they have been replaced with images of some of the Bulldogs best players. From Sonny Bill Williams to Steve Mortimer. Premiership winning coaches like Phil Gould and Steve Folkes also feature.
It is all about Canterbury putting the Bulldogs back into the club’s culture.
“We wanted to develop branding that was going to connect with the players and the success we’ve had,” said Fayssal Sari — the club’s general manager of marketing and community. “What we did was we spoke to a lot of past and current players and our administrative staff about what was important to them regarding the history and the success we’ve had. What we started to do was design concepts to remind players of our rich history and the success we’ve had.”
New coach Dean Pay’s “it’s time for the madness” line, which he said when he was unveiled as coach, is also part of the gym.
Every player who has featured in first grade is also listed on the walls.
“We introduced a new element of club first, team second and individual third which is one of the strong messages that was weaved into the discussion we had with the former and current players,” Sari said.
“Inside the gym where the players are we have historically photos and the wall of fame. Graffiti artwork that is a bit more urban as Canterbury-Bankstown is situated in the most diverse community in Australia.
“At the northern end where the train tracks are there is a five metre high almost 30 metre long mesh wall of each year we’ve won the grand final.”
http://www.dailytelegraph.com.au/sp...r/news-story/73d5186165e84a3d846e9529b3ddfd91
