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What’s the Buzz: South Sydney facing sponsor pain
October 05, 2018
THE South Sydney Rabbitohs are facing a $2.5 million sponsorship crisis in the wake of the recent sexting scandal and captain Greg Inglis’ drink-driving and speeding charges.
Never has it been more evident that high-profile player misbehaviour can have a catastrophic effect on the corporate support that keeps the 16 NRL clubs afloat. And even though the club cleared all Rabitohs players from any wrongdoing in the sexting case, the sponsoring job has become that much harder.
For several months Rabbitohs chief executive Blake Solly has been pitching the club’s front of jersey major sponsorship to prospective interests following the departure of James Packer’s Crown casino and doubts over the continued support of Fujitsu.
Crown and Fujitsu have shared the major sponsorship for home and away games.
“The market is pretty tough anyway,” Solly said, “There’s so many opportunities now and sponsors can be really choosy.
“If there’s a new A League team or Big Bash team it adds another property to the market.
“We’ve got a lot of sponsors who understand there will be issues at times.
“They feel it’s most important how the club deals with it. That’s been the overwhelming feedback we’ve had from our sponsors. They trust us to deal with it appropriately.”
The Canterbury Bulldogs have lost almost $1 million in major sponsorship from Jaycar and Wicked Sister Deserts as a result of their Mad Monday debacle where players were photographed in the nude, vomiting and falling asleep in the street.
This is further proof that having clean image is now more important than success on the field.
As a club with a private ownership model without licensed club backing, the Rabbitohs desperately rely on corporate support.
...
Article is pretty vague, but at least it isn't just us getting fucked. EAD Souffs
What’s the Buzz: South Sydney facing sponsor pain
October 05, 2018
THE South Sydney Rabbitohs are facing a $2.5 million sponsorship crisis in the wake of the recent sexting scandal and captain Greg Inglis’ drink-driving and speeding charges.
Never has it been more evident that high-profile player misbehaviour can have a catastrophic effect on the corporate support that keeps the 16 NRL clubs afloat. And even though the club cleared all Rabitohs players from any wrongdoing in the sexting case, the sponsoring job has become that much harder.
For several months Rabbitohs chief executive Blake Solly has been pitching the club’s front of jersey major sponsorship to prospective interests following the departure of James Packer’s Crown casino and doubts over the continued support of Fujitsu.
Crown and Fujitsu have shared the major sponsorship for home and away games.
“The market is pretty tough anyway,” Solly said, “There’s so many opportunities now and sponsors can be really choosy.
“If there’s a new A League team or Big Bash team it adds another property to the market.
“We’ve got a lot of sponsors who understand there will be issues at times.
“They feel it’s most important how the club deals with it. That’s been the overwhelming feedback we’ve had from our sponsors. They trust us to deal with it appropriately.”
The Canterbury Bulldogs have lost almost $1 million in major sponsorship from Jaycar and Wicked Sister Deserts as a result of their Mad Monday debacle where players were photographed in the nude, vomiting and falling asleep in the street.
This is further proof that having clean image is now more important than success on the field.
As a club with a private ownership model without licensed club backing, the Rabbitohs desperately rely on corporate support.
...
Article is pretty vague, but at least it isn't just us getting fucked. EAD Souffs