News NRL fuming after Broncos Magic Round promo no show.

Mr Invisible

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HAHAHA ... Youi promoting the Million Dollar kick promotion as an NRL sponsor.
NRMA (Broncos sponsor) crack shits and don't permit Broncos to attend it.

All hell breaks loose as the promotional contract was with the Qld Government and Broncos have breached the contract.

LOL only in the NRL could this happen.

Load of shit that sponsors can dictate what clubs can and can't do.

https://www.dailytelegraph.com.au/s...g/news-story/21d34817eb457e15e7a41836f1977d1f

Peter Badel, The Courier-Mail

The Broncos are under fire from NRL boss Todd Greenberg after Queensland’s flagship club sensationally snubbed an NRL Magic Round promotion in their own city.

The NRL’s historic Magic Round featuring all 16 teams at Suncorp Stadium this weekend descended into high farce today when the Broncos were the only club which refused to attend a key promotional event in Brisbane’s CBD.

NRL officials were left furious when representatives from 15 NRL clubs turned up for the Youi Million-Dollar Kick promotion ... only for the Broncos to be a no-show.

It is understood the Broncos refused to send a nominated representative because the club’s chief sponsor is NRMA, a competitor to insurance rival Youi, which was sponsoring the NRL’s Million-Dollar Kick.

All 16 NRL clubs will feature in eight games across four days starting tomorrow at Suncorp Stadium. Under the terms of the multi-million dollar deal struck with the Queensland government, all 16 NRL clubs are required to promote the Magic Round – putting the NRL and Broncos at risk of a contractual breach.

NRL chief executive Greenberg said the Broncos should have attended a promotional centrepiece of the NRL’s inaugural Magic Round given their importance to the Brisbane market.

“This was one of the major promotions for Magic Round so clearly our preference would have been for all clubs to be represented,” he said.

“However it shouldn’t take the focus off what will be a wonderful event for Brisbane.

“Our clubs will be participating in a range of initiatives and activities over the course of the round.”

It is understood all 16 NRL clubs received correspondence from NRL marketing chiefs asking for a nominated club representative to attend today’s event.

Every club duly delivered ... except the Broncos.

Former Maroons lock Kevin Campion drove from the Gold Coast to represent the Warriors, Anthony Minichiello was there for the Roosters, while former Broncos duo Wendell Sailor and Petero Civoniceva turned up as poster boys for the Dragons and Penrith respectively.

Civoniceva arrived in a Panthers polo, but was bizarrely spotted in a Broncos polo later in the day despite Brisbane’s stance against having anyone there to represent them.

Melbourne paid $800 to fly NRL squad member Scott Drinkwater to represent the Storm.

But the Broncos hit back at the NRL, insisting they had permission from the governing body’s commercial arm not to attend the event.

“The Brisbane Broncos’ partnership with major sponsor NRMA Insurance explains why the club opted against sending a representative to an event promoting a rival insurance brand as part of the NRL’s Magic Round,”
a Broncos statement said.

“NRMA Insurance is one of the club’s contracted “protected partners” – which means the club cannot take part in anything that promotes a rival brand in the same category.

“Once the Broncos discovered today’s promotional event was sponsored by another insurance brand, the club opted out – and informed the NRL.

“The NRL fully endorsed that course of action as recently as last night, and we make we make no apology for standing with our long-term partners NRMA Insurance.

“In saying that, the Broncos have done more than any club over the past month to help promote Magic Round across the club’s social media channels, promotional emails to members, and player media appearances.”
 
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this just shows how unprofessional and out of touch some companies can be, i'd expect better from a company as big as NRMA. The excuse of not attending a promo event because a rival is hosting just isn't good enough these days.

I've worked for companies alot bigger then NRMA, and when signing the contracts there are extensive sections relating to ethics, particularly in marketing, promotions, social media, etc.

They clearly outline what you can and can't do when representing the company. While they do outline the importance of company first and foremost, they also identify rivals right to exist and compete, and give clear outlines how to behave in a given scenerio, eg. not to speak adversely about rivals.

Most relevant to the article here is that they identify that it is inevitable to cross paths with competing rivals in social settings, particularly charity or promotional events. Providing all ethical guidelines are followed it is permitted to attend these events if it is in the interest of either the company or the cause being promoted.

Seems very short sighted and insecure when a company takes a hardline stance, especially when this event is obviously a tourism project organised by government for the people
 

Kaz

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But the Broncos hit back at the NRL, insisting they had permission from the governing body’s commercial arm not to attend the event.

“The Brisbane Broncos’ partnership with major sponsor NRMA Insurance explains why the club opted against sending a representative to an event promoting a rival insurance brand as part of the NRL’s Magic Round,”
a Broncos statement said.

“NRMA Insurance is one of the club’s contracted “protected partners” – which means the club cannot take part in anything that promotes a rival brand in the same category.
So this story is a non story.

Notice the ex Broncos players representing other Clubs.

Kevin Campion
Wendell Sailor
Petero Civoniceva (had a Panthers polo on but then had a Broncos polo on.) So the Broncos were there. :tearsofjoy:
 
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Spoonman84

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So this story is a non story.

Notice the ex Broncos players representing other Clubs.

Kevin Campion
Wendell Sailor
Petero Civoniceva (had a Panthers polo on but then had a Broncos polo on.) So the Broncos were there. :tearsofjoy:
It’s a NRL fuck up as the Broncos told them they weren’t going! Good on the Broncos for looking after their sponsor and making the NRL look like it’s run by amateurs yet again!
 

Mr Invisible

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Maybe the NRL need to in future ensure that sponsors are aware that clubs have obligations that may result in them appearing in uniform for competing companies promotions.

If the sponsor doesn't like it, stiff shit.

Betting partners are a great example.
 

B-Train

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If any other club but one of the cartel clubs did this, they'd be fined. And even then, no other club but Brisbane would have the balls to pull a stunt like this. Instead they will get their billionth warning.

Who gives a shit if the NRMA and Youi are competing in the same market?

They continually spit in the face for the fun of it and the NRL do nothing every time. The Andrew Gee incident (Kaz will justify or minimise this somehow) where they had a banned official in their coaches box in a finals game was one of the worst of many instances.

The know the NRL won't and can't do anything because Brisbane are owned by the same company that's the biggest stakeholder in the code.
 
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B-Train

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this just shows how unprofessional and out of touch some companies can be, i'd expect better from a company as big as NRMA. The excuse of not attending a promo event because a rival is hosting just isn't good enough these days.

I've worked for companies alot bigger then NRMA, and when signing the contracts there are extensive sections relating to ethics, particularly in marketing, promotions, social media, etc.

They clearly outline what you can and can't do when representing the company. While they do outline the importance of company first and foremost, they also identify rivals right to exist and compete, and give clear outlines how to behave in a given scenerio, eg. not to speak adversely about rivals.

Most relevant to the article here is that they identify that it is inevitable to cross paths with competing rivals in social settings, particularly charity or promotional events. Providing all ethical guidelines are followed it is permitted to attend these events if it is in the interest of either the company or the cause being promoted.

Seems very short sighted and insecure when a company takes a hardline stance, especially when this event is obviously a tourism project organised by government for the people
This was all probably some bullshit publicity stunt by the NRMA to get free advertising.

If the Broncos just attended in polos with the NRMA on them, no one would have even noticed or said anything.
 

Kaz

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Broncos should have sent a player wearing a Youi sucks polo.

All it was, was some kicking competition.

Where someone could have won 1 million dollars. As if anyone would have won it.
 

GrogDog

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Imagine if the Dogs did it. The fine would be massive!
 

maroondog72

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as usual the NRL is a cluster fuck.........situation normal
 

Wahesh

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Ummm hold on... if a Broncos rep turned up wearing the Broncos jersey with "NRMA" all over the front of the jersey, wouldn't that work in favor of NRMA having their logo advertised at a promotional event??
 

CroydonDog

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It's a farce considering its being held IN BRISBANE.

Good publicity for the Queensland based (Sunny coast) insurer - Youi.
 

CroydonDog

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This was all probably some bullshit publicity stunt by the NRMA to get free advertising.

If the Broncos just attended in polos with the NRMA on them, no one would have even noticed or said anything.
I doubt NRMA would be micromanaging their sponsorship that closely. Decision would have come from someone at the Broncos?
 

B-Train

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I doubt NRMA would be micromanaging their sponsorship that closely. Decision would have come from someone at the Broncos?
Maybe. If so, then that speaks to my earlier point about the Broncos continually blatantly undermining the NRL. I don't know what they have to complain about. They get everything in their favour as it is..
 

Spoonman84

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It's weird that the NRL even allowed NRMA to sponsor the Broncos as I remember in 2009 we had Strathfield Car Radios lined up as a major sponsor and the NRL denied it because they sold Optus products and it was a competitor to Telstra.

Maybe the NRMA deal with the Broncos was made before YOUI came on board with the NRL.
 

Art Vandelay

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All the NRL needs now is Raelene Castle to takeover from Todd Greenturd & finally kill RL in this country like she is on the verge doing with ARU.
 

Mr Invisible

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Okay hows this one ....

Thursday night games are sponsored by Youi.

So what about if Broncos play Thursday nights and Youi sponsorship is on the ground?
 

JackDog

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Okay hows this one ....

Thursday night games are sponsored by Youi.

So what about if Broncos play Thursday nights and Youi sponsorship is on the ground?
Should get Youi to sponsor Belmore whenever we play the Donks at home...they won't turn up, easy 2 points!
 
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