KambahOne
Kennel Enthusiast
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NRL 2022: ARLC, NRL, Nine Entertainment, Fox Sports, Sky NZ, Andrew Abdo, Explainer, what $2b broadcast deal means for game - NRL
NRL CEO Andrew Abdo has declared that the new broadcast deal with Nine Entertainment is “a partnership - not just a transaction”.
However, the five-year agreement is also a record television and media rights deal for the game, with Nine, Fox Sports and Sky NZ paying more than $2 billion to broadcast the Telstra Premiership, Telstra NRLW Premiership and Ampol State of Origin until 2027.
Their investment is a show of confidence in the way the game has been managed during the COVID-19 pandemic, which has threatened to bring the biggest sporting organisations to their knees at a time when the value of broadcast rights were already under pressure.
Negotiations by Abdo and ARLC chairman Peter V’landys with their Nine counterparts, Mike Sneesby and Peter Costello, were tough and long winded but resulted in the continuation of a 30-year relationship between the broadcaster and the game.
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Looks like a pretty good deal considering the circumstances and current environment. We'll still have to mute during SOO and the GF, but overall, some good news for the game.
NRL CEO Andrew Abdo has declared that the new broadcast deal with Nine Entertainment is “a partnership - not just a transaction”.
However, the five-year agreement is also a record television and media rights deal for the game, with Nine, Fox Sports and Sky NZ paying more than $2 billion to broadcast the Telstra Premiership, Telstra NRLW Premiership and Ampol State of Origin until 2027.
Their investment is a show of confidence in the way the game has been managed during the COVID-19 pandemic, which has threatened to bring the biggest sporting organisations to their knees at a time when the value of broadcast rights were already under pressure.
Negotiations by Abdo and ARLC chairman Peter V’landys with their Nine counterparts, Mike Sneesby and Peter Costello, were tough and long winded but resulted in the continuation of a 30-year relationship between the broadcaster and the game.
________
Looks like a pretty good deal considering the circumstances and current environment. We'll still have to mute during SOO and the GF, but overall, some good news for the game.