It is just odd to me that the design of a corproate logo would be a deciding factor in whether you buy a shirt or not.
It's the colouring, to milk extra dollars or incompetence or whatever Bulldogs management agreed for a fat red logo on a blue and white jersey. Was ugly.
100% it was for me regarding the colouring, I bought two jerseys now with the new logo, none red Kia at the time I emailed to Bulldogs about it.
Look at the big soccer teams, it's a simple thing but it can change the look of the jersey. Generally the big popular teams sponsors are non coloured or consistent with other features of their jersey.
The design, company, etc, of brand doesn't mean too much. Fluro logos here a vibrant red colour there, all contrasting the blue and white to distinguish the team, is ugly and just stands out.
A tidy design would sell better, I bought two for myself already, willing to buy as gifts now.
Everyone has their own reasons buying a jersey whether for a gift, or to support the team, represent, fashion statement, etc. At least have something nice, less prominent, easy on the eye.
The jersey looks 'tidier' now with the colours, great compared to before