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Some fair comments Al.So I wouldn't assume that Murdochs pay TV empire is dying but I think that when the Covid issue is overcome round the world most of the streaming services will see a massive loss in income.
I’ve never had Foxtel so can’t comment on contracts but I’ve heard similar stories. To me though it sounds no different to phone plans or mortgage rates - there’s always new offers to lure new customers and the ‘loyal’ customers pay more so Foxtel aren’t alone there. But I agree - pre-Kayo I was happy to go to the pub if I couldn’t go to the game (sometimes still do).
As for content - it’s an expensive business. You either license it or make it. The latter is much more expensive but that’s what Netflix choose. They were innovative - got out of the DVD mailing business and into streaming early but they only do one thing just like Facebook so lack of diversity could hurt when the next market shift comes (and it always does). I agree that post Covid will be interesting to watch (pardon the pun). With lockdown the streamers would’ve done well but retention may be an issue - as you said there’s plenty of non-loyal customers who will simply cancel.
Never a dull moment!