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News Canterbury put Mad Monday drama behind them, securing $4.2 million in shirt sponsorship

Discussion in 'Bulldogs Discussion' started by Spoonman84, Dec 6, 2018 at 7:07 PM.

  1. Spoonman84

    Spoonman84 Kennel Addict

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    From Mad Monday to a mad money day, the Canterbury Bulldogs have completed a remarkable $4.2 million turnaround in fortunes.

    Three months after their unsavoury end-of-season shenanigans sent sponsors packing, the Bulldogs Canterbury signed their third corporate partner on a rich on-field sponsorship package for next season.

    The Bulldogs have landed commercial electrical contractor CPE, the Waterview function centre in Bicentennial Park and Ultimate Security since the Mad Monday fiasco at a pub in The Rocks resulted in two sponsors leaving and two players charged by police.

    The new deals cover the loss of Jaycar Electronics and Wicked Sister Desserts, joining existing sponsors Kia, M & J Chickens and Ladbrokes.

    The endorsements now have the Canterbury playing kit valued at $4.2 million, which the club says is the richest in the NRL.

    The Daily Telegraph spoke to several rival clubs who said their full playing strip would be worth between $2.5-$3.5 million.

    “It remains hard work but we are in a pretty healthy space and this is a great reflection of the brand and profile our footy club has still,” Bulldogs chief executive Andrew Hill told The Daily Telegraph.

    “There’s no doubt the (Mad Monday) incident was unfortunate and there was some brand damage. But it is equally important to remember the positives of where we are and the work that we do in the community — the brand and profile is so strong.

    “Five of our first six games next season are on free-to-air television. That’s a fantastic platform. Obviously the broadcasters are putting us on because of the viewership, the numbers and the followers.

    “From a corporate and commercial point of view, we are able to hopefully capitalise on that and align ourselves with a couple of new companies looking to promote their business in conjunction with the Bulldogs.

    “With CPE becoming our back of shorts sponsor for 2019, we now have a complete list of sponsor assets for our playing kit, which is great news for the club as a whole.”

    It has been an extraordinary financial fight back from Canterbury since players were photographed by The Daily Telegraph naked and vomiting in the streets.

    https://www.dailytelegraph.com.au/s...p/news-story/bedfe0efe2c57dadb3b3fee7a104e9e5
     
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  2. heckler

    heckler Kennel Enthusiast

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    Get naked baby dance. And they sure did. All the way to the bank. 125 k for 4.2mil in return. Well done to the daily terrorgraph. Without you it wouldn't be possible.
     
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  3. albatross

    albatross Forum Regular

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    Thanks for posting mate. Great News.
     
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  4. Spoonman84

    Spoonman84 Kennel Addict

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    I saw Johnson getting paraded around in a Sharks jersey on the news tonight and there isn’t a single sponsor on it! It shows how much a bottom feeding club that joint really is.
     
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  5. capt obvious

    capt obvious Waterboy

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    Kudos to new management!

    Good news
     
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  6. Sleeky

    Sleeky Kennel Enthusiast Premium Member

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    How much would it burn the haters to read this:tearsofjoy:
     
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  7. K E

    K E The Bart, The

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    Fuck you, daily cuntgraph. Fuck every one of you cunts associated with that cunt publication.
     
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  8. albatross

    albatross Forum Regular

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    You're being too kind.
     
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  9. Lov_Dog

    Lov_Dog Kennel Enthusiast

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    This evokes a cheeky grin .. Richest kit in the NRL !
    Massive double-barrel middle finger to all non-Bulldogs!

    ~c.
     
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  10. Spoonman84

    Spoonman84 Kennel Addict

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    Grant McFadden got poached from the Panthers a few months ago and is the man behind getting these sorted. It’s excellent work from the whole club.
     
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  11. Doomsdaydog

    Doomsdaydog Forum Regular

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    Great work by the club

    @Mr Invisible are you satisfied with this from the new board?
     
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  12. Nabsolutely Fabulous

    Nabsolutely Fabulous Immortal Gilded

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    Now reinvest some of that money into a good looking kit..
     
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  13. KLil

    KLil Kennel Addict

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    Nice work.
     
  14. Bad Billy

    Bad Billy Immortal

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    Dib;
    C061C626-9C0D-42AF-92D3-AA43E58A293D.gif
     
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  15. MoNkEy

    MoNkEy Forum Regular

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    Crossing his arms in a futile attempt to disguise the fact that they are without a major sponsor.

    Hilarious!

    [​IMG]
     
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  16. Mr Invisible

    Mr Invisible Super Mod Staff Member Premium Member Gilded

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    Nice.... are there any TPAs coming to players along with that sponsorship though?

    Sharks should just use their many companies to sponsor them.. maybe Rothfield can pull some strings.
     
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  17. Dogs2004

    Dogs2004 Participant

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    Up up ..... get that up ya cronulla
     
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  18. dogwhisperer

    dogwhisperer Kennel Enthusiast

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    Of course there is. This new board and management organized for Klemmer two third party sponsors, one for $80k and another one for $70k. $150k in total for third party for one player. He still wasn’t happy.

    But then again, I don’t expect you to believe it.
     
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  19. Baby Blues

    Baby Blues Kennel Enthusiast

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    Was he not happy with the total or the fact that the $150k was from TPA’s to begin with and not part of his base salary?
     
  20. Indiandog

    Indiandog Immortal Gilded

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    can we buy a premiership now ffs?
     
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