Canterbury are expected to hold further talks with major sponsors next week but the cost of their Mad Monday disaster is heading towards the $1 million-mark after one of the club’s longest and most loyal backers yesterday pulled the pin on their deal in the wake of the disastrous drunken antics of players and officials.
Jaycar Electronics founder Gary Johnston informed the club of his decision yesterday morning — less than 24 hours after chief executive Andrew Hill had fronted the media and insisted the club’s sponsors were sticking solid.
It is understood a Bulldogs officials reached out to a representative of Jaycar Electronics — who had one year remaining on its existing deal — when naked images of Bulldogs players first appeared in the media this week.
However, no one bothered to call Johnston despite the Jaycar boss being one of the most accessible sponsors in the game.
Adding to what is fast becoming a litany of disasters, Johnston revealed the person contacted by the Bulldogs had left the company more than a year ago. That error has now cost the Bulldogs where its hurts the most — in their hip pocket.
The latest developments at the Bulldogs came as Wests Tigers released a statement revealing they had been working through a matter with halves Josh Reynolds and Luke Brooks.
It is understood Reynolds and Brooks were at an inner-west hotel on Saturday night when it was raided by police. Police found drugs in the vicinity of the pair, although no further action was taken and the players remained at the hotel.
Neither player is alleged to have done anything wrong and the Tigers confirmed there had been no further contact from police. The club notified the NRL integrity unit of the incident and released a statement yesterday when media began asking questions. It appears a case of being in the wrong place at the wrong time for the pair.
Meanwhile, the Bulldogs are fighting a rearguard action to retain their corporate support in the wake of the Mad Monday disaster.
Major sponsor Kia Motors was keeping its powder dry yesterday but it is believed it will hold talks with the Bulldogs.
“Kia Motors are not making any comment at this stage,” a spokesman for the club’s major sponsor said. “It will be assessed going forward.”
Johnston’s company has sponsored the Bulldogs for close to a decade, a period when the club has endured some of the most unsavoury incidents in its history.
He had already told the club he was not extending his deal beyond 2019 but felt he had no choice but to bring his backing to an early end given events of the past week.
“What they did couldn’t be ignored,” Johnston said.
“This one is different. The main reason why it is different is that our company is planning to float on the Australian Stock Exchange and we have to present ourselves with a squeaky-clean image to the shareholding public.
“I have spoken to Andrew Hill and he has accepted it. I only made up my mind this morning.
“The Dogs hadn’t even rung me about it, which was something (former chairman) Ray Dib would have done straight away.
“When I rang Andrew Hill about it he seemed quite contrite. They claimed they had contacted one of our staff who doesn’t work with us any more.
“They should have rung me. I have been here all week.”
Johnston’s decision to withdraw his financial support heaps more pressure on the club in the wake of the Mad Monday disaster, in which players were photographed naked at a hotel in Sydney tourist district The Rocks.
Police charges have been laid against two players, four players have been fined by the club and the Bulldogs have received a $250,000 fine from the NRL. The NRL is likely to suspended some of the fine depending on what action the club takes against the key officials who attended the Mad Monday celebrations, most notably coach Dean Pay and general manager of football Gareth Holmes.
Hill failed to provide any clarity over what action would be taken against either man at a press conference on Thursday, although it is understood they will be called upon to explain their inaction on the day to the board.
Their failure to intervene is likely to become an even bigger issue given the Bulldogs are now leaking sponsors.
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