There's half a dozen reasons why but the most important were that we couldn't attract sponsorship because of our internal problems and the aggressive emblem just made it worse. Market research showed there was a significant drop off in merchandising because of the emblem and then we also wanted to go back to being a family club and we decided to go back to the emblem style we had when we were just that. Finally, I'm not sure but I think it also co-incided with us going from the Sydney Bulldogs to the CB Bulldogs. I have a framed one of the aggressive one in my study and have several of the later ones. Like em both but prefer the current style of emblem.