He signed the best attack option on the market at the time. He hasn't worked out (Perham), so he (Gould) is getting rid of him. Sometimes people work out (Max King), and sometimes they don't (Perham), so Phil Gould is moving him on.
Buying players is a punt. Look at the Big Bash and how...
He showed more potential last year in Reserve Grade in the Halves than BBO. The team was killing it with Hayward and everything died when BBO came back.