In my opinion money and contract length would be the biggest consideration. If it is only Say 50k per year in it (on a 500-600k contract 50k isn’t too life changing). Then it will be area, location and team as a second thought.
But in saying that. Say you are at a club, then only a huge offer or greater opportunity (going to a stronger team, better coach, more playing time) would be the incentive to move.
Right now if 16 clubs gave you the same offer and contract length and playing time/position. You’d have to say Roosters would be the best club to have infield success and professional development. And I absolutely hate the roosters, but they are just so well drilled and have remarkable resources that it will open the door to higher honours.
Even as a bulldog tragic I would have to think long and hard about committing to a bottom of the table team. Unless they have a vision and a plan in place of where they want to be 1 year, 3 years 5 years it wouldn’t be automatic to go to a club you supported (as seen with Mortimer, Hindmarsh, mansour, mannah, Farah etc). Lots more consideration then just the club.