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From Mad Monday to a mad money day, the Canterbury Bulldogs have completed a remarkable $4.2 million turnaround in fortunes.
Three months after their unsavoury end-of-season shenanigans sent sponsors packing, the Bulldogs Canterbury signed their third corporate partner on a rich on-field sponsorship package for next season.
The Bulldogs have landed commercial electrical contractor CPE, the Waterview function centre in Bicentennial Park and Ultimate Security since the Mad Monday fiasco at a pub in The Rocks resulted in two sponsors leaving and two players charged by police.
The new deals cover the loss of Jaycar Electronics and Wicked Sister Desserts, joining existing sponsors Kia, M & J Chickens and Ladbrokes.
The endorsements now have the Canterbury playing kit valued at $4.2 million, which the club says is the richest in the NRL.
The Daily Telegraph spoke to several rival clubs who said their full playing strip would be worth between $2.5-$3.5 million.
“It remains hard work but we are in a pretty healthy space and this is a great reflection of the brand and profile our footy club has still,” Bulldogs chief executive Andrew Hill told The Daily Telegraph.
“There’s no doubt the (Mad Monday) incident was unfortunate and there was some brand damage. But it is equally important to remember the positives of where we are and the work that we do in the community — the brand and profile is so strong.
“Five of our first six games next season are on free-to-air television. That’s a fantastic platform. Obviously the broadcasters are putting us on because of the viewership, the numbers and the followers.
“From a corporate and commercial point of view, we are able to hopefully capitalise on that and align ourselves with a couple of new companies looking to promote their business in conjunction with the Bulldogs.
“With CPE becoming our back of shorts sponsor for 2019, we now have a complete list of sponsor assets for our playing kit, which is great news for the club as a whole.”
It has been an extraordinary financial fight back from Canterbury since players were photographed by The Daily Telegraph naked and vomiting in the streets.
https://www.dailytelegraph.com.au/s...p/news-story/bedfe0efe2c57dadb3b3fee7a104e9e5
Three months after their unsavoury end-of-season shenanigans sent sponsors packing, the Bulldogs Canterbury signed their third corporate partner on a rich on-field sponsorship package for next season.
The Bulldogs have landed commercial electrical contractor CPE, the Waterview function centre in Bicentennial Park and Ultimate Security since the Mad Monday fiasco at a pub in The Rocks resulted in two sponsors leaving and two players charged by police.
The new deals cover the loss of Jaycar Electronics and Wicked Sister Desserts, joining existing sponsors Kia, M & J Chickens and Ladbrokes.
The endorsements now have the Canterbury playing kit valued at $4.2 million, which the club says is the richest in the NRL.
The Daily Telegraph spoke to several rival clubs who said their full playing strip would be worth between $2.5-$3.5 million.
“It remains hard work but we are in a pretty healthy space and this is a great reflection of the brand and profile our footy club has still,” Bulldogs chief executive Andrew Hill told The Daily Telegraph.
“There’s no doubt the (Mad Monday) incident was unfortunate and there was some brand damage. But it is equally important to remember the positives of where we are and the work that we do in the community — the brand and profile is so strong.
“Five of our first six games next season are on free-to-air television. That’s a fantastic platform. Obviously the broadcasters are putting us on because of the viewership, the numbers and the followers.
“From a corporate and commercial point of view, we are able to hopefully capitalise on that and align ourselves with a couple of new companies looking to promote their business in conjunction with the Bulldogs.
“With CPE becoming our back of shorts sponsor for 2019, we now have a complete list of sponsor assets for our playing kit, which is great news for the club as a whole.”
It has been an extraordinary financial fight back from Canterbury since players were photographed by The Daily Telegraph naked and vomiting in the streets.
https://www.dailytelegraph.com.au/s...p/news-story/bedfe0efe2c57dadb3b3fee7a104e9e5
