Where else would the money come from once tobacco sponsorship was outlawed? Broadcast revenue pays the club grants which is more or less the player and staff wages. Who has deep enough pockets - booze? The Karens would likely have a problem with that too…
Bit of a deflection from my point, but I'll go with it.
The money the sport is getting from gambling revenue is increasing, and the LV move is about expanding it all the more. It might seem like a good move right now, but becoming increasingly dependent on this revenue comes with greater risk. The cost to society of gambling addiction is difficult to quantify, but it is certainly higher than most estimates. The worse it gets, the more likelihood that government will end up doing something about it. It is a game that ultimately has no winners, other than the house, and when the house gets too big and too on the nose, authorities generally end up doing something. Gambling addicts come in all shapes and sizes, there isn't a reliable way to really reveal who is at risk previous to gambling activity, and it is really insidious. I work with addicts, and I feel more hopeful of success working with Heroin addicts than I do gambling ones.
The better question is not how RL can afford to go on without gambling money, but can it afford to continue building dependance on it.